Stellar Group Recruiting is a small beautique recruiting firm in Greenville, SC. They came to me wanting to update their aging website into something that could give them a little more control as well as improve the search engine results. I had produced their identity package for them in the past and would integrate it into a WordPress blog site. WordPress was really the optimal choice as Stellar Group was working on a very tight marketing budget. I made minor modifications to an open source theme and integrated some simple but effective plugins to help capture leads and prospects.
In regards to the identity package the customer was looking to upgrade their self created logo to something more print friendly and professional. They wanted to portray an image of stabilty and trust and we went went with a simple text based logo using Serif fonts. The logo is a 2 color logo (K + Cool Grey 9) with the option of being a 1 color logo with the grey as a screen of black. This allows the customer to keep costs low for printing. The knock out (white) effects give the appearance that logo is made of three colors. Also designed letterhead and envelopes for this project.
Stellar Group Recruiting: www.stellargroupllc.com
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