In my last post about passion I talked about how I have left Merrill Lynch to pursue my passions in marketing. Well, I just wanted to updated the world on where exactly I have gone and what exactly I will be doing.
I am in the process of starting up a marketing communications company called Sovrnty Communications. I will focus in direct marketing strategies for companies looking to improve their communications/message to their customers and prospects. There has been a shift from traditional media to social media with great reason, but in the shuffle many companies have not realized the tools that are available to them within the traditional media platforms.
For instance you can use the latest tools for tracking and reporting of direct mail campaigns. Not only can you track and report, but you can build a smart database to effectively communicate with your clients rather than market at them. It’s exciting times and I encourage y’all to check out Sovrnty.com and see what else we might have on deck in the future.
Also, I wanted to let the world know that Merrill Lynch (especially the Spokane office) is filled with wonderful people, products, and services. If anyone is looking for a connection with a financial advisor there are many good people that are passionate about their job and I would happily recommend them to you.